As Ethereum adoption continues, the technology has a growing role to play in revolutionizing the Internet and driving the creation of the Decentralized Web (or Web 3.0) to facilitate peer-to-peer transactions and the shift in control from institutions to individuals, both of which will help reshape business as we know it. Over the last few decades, we’ve seen the rise of Web 2.0, a system featuring user-generated content, social networks, improved interfaces, better sharing, and enhanced communication, which has powered significant advances across industries. While Web 2.0 has served us well, it has also enabled a small group of actors to amass ever-increasing power and influence on the web. In its current form, the web is controlled by a few instead of the many, which creates significant problems. We have outgrown this system, and it’s time for a change. Enter Web 3.0, a new way to organize and access products and services through decentralization and trustless transactions. With Ethereum’s focus on Dapp building, open-system architecture, interoperability, and the ability to deploy rapidly, it will be a critical building block in driving Web 3.0 advancement.